Profit margins are crucial for a healthy, sustainable business. Aiming for a 70% gross profit margin and a net profit of 20% or more allows you to cover operating costs, pay yourself, and reinvest in growth. To improve margins, review every expense—shipping, packaging, stock, supplier payment terms, staff, and freelancers—and look for areas to cut costs. Understanding your numbers and adjusting where needed ensures your business remains profitable and ready for growth, including securing loans with better repayment terms.

Sustainability: real impact or just clever marketing?

I recently saw a brand talk about its sustainability. It looked great — but digging deeper made me ask: Is it honest, or just optics?

As a founder and conscious consumer, I now ask:
→ How is it made, and by whom?
→ Can it be reused or passed down?
→ Will it end up in landfill?

I’m not after perfection — but I value progress and transparency.

In my own brand, I partnered with SFA to tackle real issues. And I’m inspired by those doing the work — from indie brands to leaders like Di Mantell inside billion-dollar businesses.

If you’re starting an e-commerce brand, let sustainability be a foundation, not a footnote.

When starting a business, many focus on marketing tactics like ads, but overlook the essential foundation of their brand. True marketing goes beyond advertising; it encompasses every interaction a customer or potential customer has with your business. This includes your “why,” customer experience, packaging, and website design, all of which should align with your brand's values and personality. Building a solid brand foundation creates a meaningful, consistent experience, helping you connect with customers and stand out in the market.

Why I Became a Business Coach for Women Founders

Many women founders build their businesses with passion, creativity, and drive, yet still find themselves stretched thin, second-guessing decisions, or unsure how to scale without burning out. After building and selling my own successful e-commerce brand, I discovered what I loved most was helping other women uncover their untapped potential, sharpen their business edge, and step fully into their power as leaders. As a business coach for women founders, I guide you to create strategies that balance growth with clarity, confidence, and sustainability, so you can grow a business that works for your life, not against it.