About Annie

I built a seven-figure business from scratch, managed multi-million-dollar campaigns for global brands like Discovery Channel, UKTV and BBC, and spent decades mastering marketing strategy. Now I’m focused on one thing: helping you turn your business into a thriving, sustainable powerhouse without burnout.

Hi, I’m Annie. I earned my Master’s in Strategic Marketing and went on to lead high-profile campaigns across Europe. (Yes, those big-budget projects you see on TV – I was behind the scenes.) I then took that expertise home to Australia and launched a sustainable knitwear and jewellery brand, successfully scaling it in 7 years before selling it in 2024.

I’ve walked the path - from rural beginnings in Queensland watching my father (an opal miner and jeweller) spark my entrepreneurial spirit, to boardrooms and boutiques around the world. I know what works and what doesn’t, and I’m here to share the routes to success that took me years to learn.

Imagine this: you’re an entrepreneur who’s poured her heart and hustle into the business, but you’re stretched thin. You want growth and freedom; profit without the grind. That’s where my coaching comes in.

Here’s what scaling with my Founder’s Framework can look like for you:

• Profitable growth without burnout: Implement tried and tested marketing strategies that expand your revenue while protecting your energy (no more 24/7 hustle).

• Clarity in your direction: Get a step-by-step game plan tailored to your business, so you always know exactly what to focus on next.
  No guesswork, no overwhelm.

• More freedom and fulfilment: Streamline your operations and brand strategy so your business runs for you, not the other way around. (Yes, you can scale and still have time for family, life, and joy.)

The bottom line? I help you build a business that serves your life, not consumes it. I’m not just a coach with theories, I’m a seasoned strategist who’s done this for herself and for major brands, and now I’m doing it for women like you. My passion for sustainability, branding, and strategy means your growth will be purposeful and strategic with results you care about.

If you’re a driven female founder ready to break through to the next level without the stress, I’m here to make it happen.

If you’re ready to build a business that works for you, I’m here to help you do it.