No chaos. No overwhelm.
Just strategic, calm support to help you grow your business with a clear path and more time back in your week.
The Founder’s Framework is a 90-day high-touch coaching experience designed for busy women founders.
In three months, we’ll restructure your business for consistent growth and reclaim your time, step by step.
✔️ Expert-Driven. Experienced e-commerce and marketing strategist delivering support for the strategic growth of your business.
✔️ Integrated. Seamless AI support systems and tools to expand on existing systems or build new ones.
✔️ Scalable. Support that grows with your business, allowing you to focus on what matters most.
THE FOUNDER’S FRAMEWORK
Strategic Clarity +
Sustainable Growth
How the Founder’s Framework can help you:
Weekly 1:1 Strategy Sessions – Deep dives to troubleshoot challenges, set weekly priorities, and keep you accountable and on track.
Systems & Templates – Ready-to-use templates and checklists. From standard operating procedures (SOPs), financial trackers, customisable AI agents, and high-level AI prompts to save you hours and help implement changes quickly.
Advanced Marketing Strategy – Tailored marketing strategy with actionable guidance for SEO, agentic AI, social media, paid ads, and content marketing, so you know exactly what to do each quarter, month, and week to hit your revenue goals.
Sales Funnel Optimisation - Fine-tuning your funnel from customer first engagement to post-purchase, ensuring highly engaging conversion process.
Email & Automation Systems - Direction on email campaigns, sales sequences, and CRM automation for seamless customer interactions.
Budgeting & Profit Forecasting - Tools to help you understand profit margins, set pricing strategies, and forecast cash flow.
Accountability & Support – WhatsApp/email access between sessions for quick questions, plus progress check-ins – so you’re never stuck or alone.
Comprehensive Business Roadmap - A 12-month strategy with clear, actionable goals across operations, marketing, and sales.
Guarantee
If you fully participate and don’t see at least one significant improvement in your business (either revenue, time saved, or confidence gained) in 90 days, I’ll continue coaching you at no extra cost until you do.
You’ve worked so hard to build your business. Now it’s time to make that business work for you, creating the income, impact, and freedom you’ve been seeking.
You don’t need another online course or another year of figuring it out solo.
What you need is clarity, structure, and someone in your corner who’s done it before.
Remember, nothing changes if nothing changes. Take the first step toward a calmer, more profitable business today.
P.S. Your best chapter in business can start now. You just have to take the leap. I’m here to make sure you don’t have to do it alone.
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Initial Needs Assessment – A brief questionnaire or chat to understand what’s required.
Kick-off Call (Google Meet or In-Person) – Aligning expectations and mapping out priorities.
Proactive Problem-Solving – Identifying potential challenges and providing solutions before commencement.
Regular Updates & Check-Ins – Clear, concise communication so you stay informed without having to micromanage.
Direct Contact for Ongoing Support – A reliable point of contact for quick questions or updates.
Flexible Workflows – Support that integrates into your existing systems (Asana, Slack, Trello, ClickUp, etc.) to ensure seamless support.
Confidential & Trusted Oversight – Your business is in safe hands with a professional who can support things discreetly and efficiently.
Handover & Wrap-Up Summary – A final review of everything completed, including key insights and next steps (if applicable).
Kris Cush
Founder Kris Cush Art
“Before working with Annie, I was stuck at a plateau, exhausted from doing everything myself, with no real strategy to grow. Within weeks of starting the Founders Framework, I finally knew my direction. Annie helped me restructure my offers, streamline my systems, and implement much-needed marketing.
I’m now making consistent orders, working fewer hours, and feel more confident than I have in years.”
Is the Founder’s Framework right for you?
You already have a business up and running, but you're unclear on what steps to take to grow it sustainably.
You’re wearing too many hats and craving systems, structure, and support to lighten the load.
You’re making sales but feel stuck in the “messy middle” - inconsistent revenue, scattered marketing, or plateaued growth.
You’re serious about scaling, but want to do it with clarity and calm, not hustle and burnout.
You want tailored, strategic support from someone who’s grown successful brands and understands both marketing and family commitments.
You’re ready to step into your CEO role, not just as the doer, but as the leader of your business.
This is for you if….
You’re still in the idea phase and haven’t started your business yet (see Idea to Launch instead).
You’re looking for quick hacks, passive income promises, or a magic bullet without doing the work.
You aren’t open to coaching, feedback, or shifting the way you currently operate.
You want someone to “do it all for you”. This is strategic guidance, not done-for-you services.
You’re not willing or able to make time to implement (this program works with your life, but does require commitment).
You’re looking for a group program or course. This is intensive, one-on-one coaching designed for deep transformation.
This isn’t for you if….